About Us

The celebrity world and music industry are never short of controversies. Whether its Kanye West’s public rants, Miley Cyrus’s drug use, Nicki Minaj’s nip slips, that’s where PR comes in. Celebrities often refer to it as “my team” but we are here to tell you about blatant PR stunts and exactly how some so called famous people use it. 

The spin doctor is the nickname for the public relations practice because it accuses the practice of spinning the truth basically telling lies to save face and to get rid of bad press.  A journal article in the Public Relations Review stated that"Public Relations was overwhelmingly portrayed as an attempt to sidestep or manipulate the truth" (White and Park,2010:320). Maybe this is just misconception. Regardless, everything is about reputation, reputation, reputation. The Guardian reported that PR is about meeting the celebrity and guiding them through a successful and on-message interview. That’s where public apologies, media training, and social media use become the fortress of gaining back favour with the people. 

Now that you have that information. How many possible PR stunts can you think of?

Well, we are here to keep you informed with the current ins and outs of PR in the music industry and the celebrity world. “It’s a dangerous mistake to think that the general consumer is stupid” said Jim Dowling, MD at Cake PR. And stupid we are not.

Bloggers are: 
Jordan Huggins,Dineo Moeletsi,Deborah Fakehinde,Damali Raymond,and Loretta Quartey-Davidson

Sources:

http://www.theguardian.com/media-network/2015/jan/09/celebrity-pr-work-clients

http://www.prweek.com/article/1334539/pitfalls-sprinkling-celebrity-stardust-brands
White,C and Park,J (2010) Public perceptions of public relations. Public Relations Review 36(4) pp.319-324

Written by Dineo Moeletsi